Meeting Archive:
Beef Quality Assurance: Raising Beef the Right Way


Meeting Description:
Animal care is always top-of-mind when it comes to beef farming and ranching, and thanks to that ongoing commitment, today more than 85% of the beef supply in the U.S. comes from a Beef Quality Assurance (BQA) certified farmer or rancher. The BQA program trains farmers and ranchers on best practices and cattle management techniques to ensure their animals and the environment are cared for within a standard set of guidelines across the U.S. beef industry.
 
More than 68 percent of consumers say that they consider how and where their food is grown and raised when making a meal decision, but only 24% of consumers claim to be knowledgeable about how beef is raised. That’s why the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is rolling out a national marketing campaign to introduce BQA to consumers this fall.
 
Your customers may have questions about BQA. In this webinar, we’ll share details about the program and the promotional campaign. Learn how to leverage BQA to make your customers feel even more confident about buying beef.
Details
Date: Wed, Nov 20, 2019
Time: 12:00 PM MST
Duration: 1 hour
Host(s): Beef. It's What's For Dinner., a program of the National Cattlemen's Beef Association, a contractor to the Beef Checkoff
 Presenter Information
Josh White
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Josh White serves as the Executive Director, Producer Education for the National Cattlemen’s Beef Association. In his current role with NCBA, Josh and his team work to capitalize on the rich histories of the Beef Quality Assurance, Stockmanship & Stewardship, and Cattlemen’s College programs and develop new initiatives such as the Cattlemen’s Webinar Series to deliver even greater value to NCBA members and the cattle industry. Josh provides leadership for NCBA’s policy funded beef sustainability efforts and helps lead Beef Checkoff-funded efforts associated with cattle production. He serves on the board of directors of the Beef Improvement Federation and represents NCBA on the board of the Global Roundtable for Sustainable Beef. Josh is a fourth-generation cattleman. Josh and wife, Erin, live in Highlands Ranch, CO with their three children. He continues to own cattle on his family’s farm in Georgia.

Season Solorio
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Season Solorio is the Senior Executive Director, Brand Marketing and Communications, at the National Cattlemen’s Beef Association. Season joined NCBA in 2010, leading the issues management and crisis planning programs for NCBA. Today, Season leads the strategy for the consumer marketing (B2C) and supply chain outreach programs (B2B) for the beef industry. Season’s passion is helping rekindle America’s love affair with beef and the iconic Beef. It’s What’s For Dinner. brand to make sure that consumers and supply chain partners see the same things about beef that she’s had a chance to personally experience over the years – the amazing people who raise beef, the high-quality protein that beef provides and the unforgettable eating experience of a beef meal. Season and her team over the past few years have helped relaunch the Beef. It’s What’s For Dinner. brand and develop compelling content and educational resources that have reached millions of people.

Bridget Wasser
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Bridget Wasser is Executive Director, Meat Science & Supply Chain Outreach at the National Cattlemen’s Beef Association (NCBA) in Centennial, CO. She is responsible for the strategic direction, planning, development and implementation of the beef quality research program and technical, meat science activities intended to increase consumer demand for beef and beef products and to optimize beef’s quality and taste equity. Additionally, she leads strategic direction and implementation of the Beef. It’s What’s For Dinner. brand to the beef supply chain audience, including leading business-to-business brand ambassadors that support the brand across various supply chain segments such as processors, manufacturers, distributors, retail and foodservice. Bridget earned a B.S. and M.S. in Animal Science with a focus on Meat Science from Texas A&M University and has been on staff at NCBA since November of 2005.