Meeting Archive:
Join Us and Learn - How to Predict the Impact of Celebrity Endorsement


Meeting Description:
Each year the pharmaceutical and OTC industries invests billions of dollars in consumer advertising, oftentimes employing celebrities as spokespeople for the brand or disease state. Studies have found that celebrities can cause more attention to be paid to the ad and increases credibility, but they do not necessarily increase influence or action. . The personal relevance of the advertisements --not the celebrities making the pitches -- affected consumer reactions. Phoenix Marketing International, in collaboration with M3 Global Research and Dr. Brent Rollins of Philadelphia College of Osteopathic Medicine, partnered to explore how to bridge awareness and action in celebrity pharmaceutical marketing. We presented the findings at PMRG (Pharmaceutical Marketing Research Group) Institute in October 2016.  Here is your opportunity to attend a reprise of this interesting and interactive session!
Details
Date: Thu, Nov 17, 2016
Time: 02:00 PM EST
Duration: 30 minutes
Host(s): RENU DALAL and STEVE WAKEFIELD