Meeting Archive:
Executive Trade Promotion Health Check

Meeting Description:

When: November 13, 2018 @ 1:00 PM CST

Guest Speaker: Paul Wietecha – Founder, President and CEO – Blacksmith Applications

Join IFMA for our Executive Trade Promotion Health Check Webinar on November 13th. Learn how to evaluate your trade spend and trade strategy opportunities within your organization.


Attendees will take away the following:

  1. A clear understanding of the critical role analytics play in the effectiveness of trade spend applications and processes.
  2. An up-to-date account of functionality required to run a modern trade organization with best-in-class software.
  3. Tips for how to manage changes in your trade organization to encourage a revenue growth mindset.
Date: Tue, Nov 13, 2018
Time: 01:00 PM CST
Duration: 45 minutes
Host(s): IFMA
 Presenter Information
Paul Wietecha
Speaker Photo

Paul Wietecha founded Blacksmith Applications in 2000, boasting a career of 20 years in foodservice management with premier CPG companies. Since that time he has become a highly sought after trade spend advisor.

During his tenure at Kraft Foods, Paul was elected to the Circle of Excellence four consecutive years in from 1988 to 1992 [in recognition for the Top 10 performers in generating new revenue]. Paul Wietecha was a recipient of Kraft’s prestigious Superior Achievement Award in 1999. He was nominated to the President's Club in 1994. Paul was recognized by Brand Week magazine as one of the top 10 Consumer Packaged Goods marketers in its annual feature, "The Next Generation of Brand Masters" in 1996. Paul Wietecha received his MBA from the Kellogg Graduate School of Management and his undergraduate degree from Michigan State University.